Discipline and rebellion go hand-in-hand – you've got to know the rules to break them. A master tailor and originator of modern minimalism, there's no one better positioned than Kris Van Assche to subvert our codes.
Incorporating unmistakable tailored touches to elevate the Fred Perry uniform and create a bold new canvas for the Laurel Wreath, Van Assche centres individual styling across a uniquely versatile and wearable collection.
Incorporating unmistakable tailored touches to elevate the Fred Perry uniform and create a bold new canvas for the Laurel Wreath, Van Assche centres individual styling across a uniquely versatile and wearable collection.
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Kris Van AscheKVA Fred Perry ShirtRedKVA RedComing soon - be notified
From the iconic Fred Perry Shirt to our track jacket, the Belgian designer sharpens up familiar silhouettes whilst following a subversive sartorial path of his own. Precise pinstripes and botanical motifs are quintessentially Kris Van Assche signatures – his handwriting, our canvas – and a tailored blazer with matching shorts strikes an almost impossible balance between formality and nonconformism. In this sense, inspiration is drawn directly from Fred Perry the man: a tennis phenom with working-class roots who infiltrated elitist sporting circles by dressing just as well as he played.
Customisation is considered throughout the collection, with individual expression encouraged through floral badges and detachable components like branded patches and a tie. Designed by Fred Perry and Kris Van Assche – made by you. Write your own rules.
Customisation is considered throughout the collection, with individual expression encouraged through floral badges and detachable components like branded patches and a tie. Designed by Fred Perry and Kris Van Assche – made by you. Write your own rules.
"Images of people wearing Fred Perry have often been part of my mood boards in the past. Sports and diverse youth subcultural identities have been a major source of inspiration. Fred Perry stands for that. So, in a way, this feels like coming full circle; this time, I bring my world and inspiration to the brand that has inspired me so often in the past."
Kris Van Assche
Kris Van Assche
