Discipline and rebellion go hand-in-hand – you've got to know the rules to break them. A master tailor and originator of modern minimalism, there's no one better positioned than Kris Van Assche to subvert our codes.

Incorporating unmistakable tailored touches to elevate the Fred Perry uniform and create a bold new canvas for the Laurel Wreath, Van Assche centres individual styling across a uniquely versatile and wearable collection.​
"Images of people wearing Fred Perry have often been part of my mood boards in the past. Sports and diverse youth subcultural identities have been a major source of inspiration. Fred Perry stands for that. So, in a way, this feels like coming full circle; this time, I bring my world and inspiration to the brand that has inspired me so often in the past."

Kris Van Assche