Fred Perry DNA

Original since 1952

 

 

Shop Now - THE FRED PERRY SHIRT

THE FRED PERRY SHIRT

It all starts with the Fred Perry Shirt: part of the British subcultural uniform since the 1950s. Fred designed and wore it himself, perfectly fusing practicality and wearability both on and off the tennis court. Adopted by each generation as their own.

Shop Now - THE TENNIS BOMBER

THE TENNIS BOMBER

As pure an expression of the Fred Perry DNA as you could find. Worn to, from and beyond practice: the Tennis Bomber is a piece of sportswear made for the street. Virtually unchanged since the very start – always fit for purpose with functional details and an undeniable swagger.

Shop Now - THE TRACK JACKET

THE TRACK JACKET

A Fred Perry archive classic that continues to endure whilst trend-led copies come and go. Developed to combine comfort and durability, our Track Jacket is synonymous with tricot – its tonal sheen and sharpness are what powered a transition from training to raving.

Shop Now - THE BARREL BAG

THE BARREL BAG

A sporting staple packed with functional features: our classic Barrel Bag is built to go the distance. Instantly recognisable as ours for the tipped straps and distinctive branded barrel end, it’s loved by many and makes for a strong style statement during soundcheck, at festivals and on the underground.

Shop Now - THE TENNIS SHOE

THE TENNIS SHOE

From the grass and clay to slick city streets, our Tennis Shoe has trod countless paths over the decades. A sports hero turned subcultural stalwart, we honour the original details that make this pair a mainstay: the classic cupsole, the comfort heel and the embroidered Laurel Wreath.