It all starts with the Fred Perry Shirt.
In the 1970s, nightclubs in England requested that patrons dress appropriately to gain entry to the establishments: smart – a shirt with a collar and tie, no jeans, and no trainers.
Made from a breathable cotton piqué and with its two-button placket, the polo shirt looked very respectable under a jacket and, crucially, still looked decent at the end of the night due to its sporting qualities (however much you danced).
Of course, buttoned up is still the best way to wear the polo shirt and generation after generation of Fred Perry fans know this to be true, continuing to adopt the sharp look long after the mods.
It’s often the smallest details, such as simply buttoning up your shirt, that hold the most significance – personally and then globally in the subcultures that resonate. It’s in the finer details we appreciate in our everyday lives that we are able to set ourselves apart from everyone else.
What we notice and what pleases us – and, importantly, what we choose – becomes a part of who we are.
