Amy’s Place

Amy’s Place is designed for young women in recovery. Set up by Amy’s family in 2012, it’s one of the only projects in the country to bridge the gap between recovery and independent living. 

We spoke with current residents, Maddy, Stella and Ciara about the sense of community, sisterhood and the incredible legacy of Amy and the Foundation. 

“For something like this to come out of something so sad, and dark and help so many people – she has saved so many peoples’ lives without even being here which in itself is magical, it’s a miracle.” - Maddy 

“It offers so many girls a new way of life…a whole new experience to go through and get out the other side.” - Stella 

Black Friday has never really been our style. Our priority has always been to make quality clothes that stand the test of time. And so, after the success of our previous Black Fridays, we continue our efforts to support our chosen community organisations for 2025 with a contribution from our sales during the Black Friday weekend.​ 

20% of the net revenue received by Fred Perry for sales of its Amy Winehouse Foundation Collection goes to the Amy Winehouse Foundation (Reg. Charity no: 1143740). In 2024, the donation amounted to £321,679, and throughout the course of our partnership we’ve donated over £2.75 million. 

Amy Winehouse Foundation: Charity registration number: 1143740 (England and Wales)